For many marketers, having the right tools is crucial to get the best ROI. These tools allow you to execute various marketing strategies properly and guarantee success. Even more, it helps you stay organized and even lets you make customizations when needed.
But which tools should you get for your digital marketing strategy? This content will discuss the necessary tools needed to perform your marketing campaigns. Let’s take a closer look at a few of them.
Best Digital Marketing Tools
MailChimp
MailChimp is a unique platform that gives users access to comprehensive email marketing and social advertising to automate digital marketing campaigns. It’s an effective tool for improving your strategies and monitoring the traffic it generates. It also allows users to access multiple integrations even with diverse SaaS companies.
MailChimp includes customizable and pre-built email automation, making reaching the user’s target market simple. But what makes MailChimp unique is that you can keep your brand in front of your customers’ minds by sending them happy birthday messages. You can even send them welcome automation and order notifications. It’s an effective way to create connections with your customers.
Google Analytics
Another one on the list is Google Analytics. It is an effective digital marketing tool that can provide you with data you can use when making various marketing decisions. Besides tracking your e-commerce business, you can also set goals to keep your company on track. Marketers can easily comprehend the directions to take with website modifications and changes by utilizing the numerous data insights from Google Analytics.
Another benefit of using Google Analytics is that it helps you understand your target audience comprehensively. You can get real-time updates about your website’s customers, including the pages they are currently exploring. It’s an excellent feature that you can use to make your landing page more engaging by providing your target demographic with a more intuitive experience.
Metric Watch
Metric Watch is an excellent alternative option if you want to track your website’s performance. Metrics Watch enables you to merge various data from your favorite marketing channels into a single file to create comprehensive reports that are automatically delivered via email. The information also has graphs and charts displayed in the email’s body for a cohesive data analysis.
This tool is highly advisable for companies who want to send comprehensive marketing reports to their clients to keep them up-to-date about the strategy’s performance. Also, agencies can use the preview feature to customize the reports before sending them to clients. They also have the option to add PPC markup and annotate reports together with their insights.
Sender
If you’re looking for a highly effective yet affordable SMS and email marketing tool, then Sender is the best way to go. The Sender app uses an intelligent automation system to improve your marketing while increasing sales with minimal effort. You can also use it to gather leads using popups and forms to get information from your target demographics.
You can send your prospects the most beautiful personalized emails without design or HTML understanding. It uses a drag-and-drop email builder feature with free templates to make your job easier while yielding better output. What’s great about it is that you can also use it to send SMS as part of your digital marketing strategy.
Asana
Asana is an excellent tool for team and task management. Although Slack is much more popular, Asana is gaining popularity because of its easy-to-use features. Many people even prefer Asana to Slack for team management and project management.
Asana also has a few agency collaboration templates you can use to get started. So if you find Slack lacking, you can always use Asana as an alternative.
Canva Business
Any marketing strategy wouldn’t be complete without images– and that’s where Canva Business comes into the picture. Canva is a well-known design tool that enables you to create effective marketing campaigns by creating visual content.
Using Canva is an excellent way to capture your audience’s interests on your blogs, social networks, or websites. Since most digital marketing strategies heavily rely on visual elements, having access to Canva Business allows you to create visually appealing images even with barely any image design experience.
MobileMonkey
MobileMonkey is an effective tool for building chatbots. Chatbots are conversational robots programmed to respond to messages within the web and mobile applications. These are primarily used to assist businesses in handling customer inquiries and support tickets.
Most people often regard chatbots as the company’s first line of support for customer management teams. Chatbots provide immediate help outside of business hours, eliminating customers’ need to wait for simple issues to be resolved.
Aside from managing customer interactions, chatbots also effectively handle cancellation and refund requests and gather customer feedback. You can also tweak your chatbot to make it appear more personalized.
Usersnap
While most businesses often rely on surveys to gather customer feedback, Usersnap provides its users with a full suite of tools for customers to communicate with product managers and designers. You can also use the info gathered to help change your business process.
What’s great about it is that Usersnap has a reasonable price. For only $19 per month (or $9 per month for yearly plans), two of your team members will get access to it, including unlimited responses from people who send feedback. You’ll also get access to screen recording apps and live chat.
SEMRush
SEMRush is an efficient tool for all SEO and content marketing needs. Although other tools offer the same features as SEMRush, SEMRush is the winner regarding content and SEO audits. It also has a competitive analysis feature and content optimization to monitor your strategy’s progress.
The premium plan costs $99 each month. But it’ll already give you access to all the tools you need regarding SEO. Although it can be expensive, it’s a great deal, especially if you have a lot of clients.
Conclusion
These are a few tools to consider when managing your digital marketing strategies. Using tools like these not only makes the process easier but it’ll gives you access to crucial information at the same time. So, take the time to check out these tools and see which ones will work for you!
Rather boost your business with the help of an expert? Feel free to schedule a free discovery call and let’s discuss how we can help!
New Time Agency | eCommerce Marketing Agency 