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Many companies are slowly realizing the benefits of digital marketing and are chasing the latest trends. As people spend more time online, brands are also figuring ways to shift toward digital. 

A well-thought-out digital marketing strategy allows you to reach out to your target audience faster than traditional marketing. Even more, it also opens you to various opportunities that are only available online, such as quick execution and broader reach. You need to invest enough time and attention to add focus on brand building and learn what will work and what not. So to help you with it, here are a few tips to consider when creating an effective digital marketing strategy for your business.

Practical Ways in Creating An Effective Digital Marketing Strategy

Learn Everything About Your Audience

One of the first things you need to do when creating a digital marketing strategy is to understand your target audience’s needs. You can effectively define them by using various data points such as:

• gender
• age
• location
• education

By using this data, you can define your target demographics and use it to create your marketing plan. The next step is to analyze your target market. Who are your primary competitors? Does your industry belong to the mainstream? 

Once you’ve established your market, you’ll need to identify your ideal customer. Use the data that you’ve gathered so far to narrow your demographics.

Establish What You Want to Achieve

Your marketing strategy would only be complete with establishing the goals you want to achieve. So, start by figuring out your objectives and tactics that will help you align with your plan.

Creating a clear strategic plan will allow you to concentrate your efforts on the areas that can exponentially drive business growth. Remember that the strategies you could use in digital marketing are limitless. So, feel free to explore all the possible techniques you think could help your goal.

Set up Your Digital Marketing Strategy

Once you’ve established your goals and target demographic, the next step is to map out your content plan. Doing so will help you determine the content types that best suit your brand. 

There are various ways to build an effective content strategy:

• Check your target demographics.
• Review the frequently asked questions that your target marketing is searching for online.
• Search for Google Search suggestions to learn your target market’s searches related to your category.
• Use Hashtags on Instagram to learn the latest trends.

One of the biggest challenges that companies often experience is determining the right marketing channel to pay close attention to. Fortunately, focusing intently on more precise campaigns can help you track your progress without breaking the bank.

Establish KPIs and Performance Benchmarks

Brands that are new to digital marketing often need help determining if they are getting the results that they want. They usually see themselves needing help as they figure out whether their strategies are working. Establishing a clear KPI is an effective way to measure your strategy’s success. Doing so will give you a better picture of the various marketing aspects working well and factors needing more improvement.

Besides setting a few KPIs, setting benchmarks can also help with your success. Benchmarks are the qualitative goals that you want to achieve. For instance, with social media marketing, your KPI would be the number of people reached, and your benchmark could be at least 15,000 people reached or higher.

Make Room for Adjustments

One of the factors that make digital marketing so effective is its flexibility. You can change it to fit your brand or even tweak it to get a better target market reach. For instance, if your current strategy isn’t delivering results, consider pausing it and trying something new.

Meanwhile, if your website isn’t effective at converting visitors into customers, you can compare your site with your competitors to see if you can do things better. For instance, instead of “click here” as a call-to-action phrase, you can use “check this out” to see which phrase performs best.

Learn the Best Practices

Digital marketing constantly changes. So, continue expanding your knowledge by learning the best practices from the most successful digital marketing experts. You’ll never know the problems that may arise in the coming years. So, it’s best to learn the most common challenges that brands face and determine their solution. 

Also, try your best to see the value in your data. Although it can be overwhelming at first, learning how to figure out this information can help you determine the steps you need to take to make your strategies work better.

Understanding The Best Digital Marketing Strategy to Use

When people think about marketing strategies, they often focus on their plans’ technical aspects. However, it’s best to remember that every approach can be different. Amazon, Disney, and Apple use specific strategies to build a solid online brand.

So, try to see which strategies will work well with your company and notice if it works. It’ll give you a better idea of how to formulate your approach next time. Also, consider creating content your target demographic will find meaningful and compelling. 

Social media marketing entails more than just paid advertising and funny memes. You must interact with people and show them how well you handle your customers, especially when it comes to customer complaints.

Creating impactful content takes work. Even huge and seemingly successful brands only get them right sometimes. It would be best to learn new things to ensure you always get ahead of the game. 

Conclusion

Digital marketing can be intimidating at first glance. There are so many strategies available that knowing which one to apply can be overwhelming. So, take the time to review each process to ensure that you’re establishing tangible goals. Don’t be afraid to go through each process and try them out until you find the one that’ll work best. Once you’ve established these steps, you’ll undoubtedly be better positioned to outrank your competitors with the help of powerful and effective digital marketing strategies.

Would you rather get results even faster? Then schedule a free call with one of our experts and discuss your options with no obligation.

Every savvy marketer knows how much testing is crucial when running a strategy. It provides all the information businesses need, especially about their target demographic, the content they need to create, and the processes they need to do. The information gathered also helps them make better decisions, which are crucial in achieving their goals much faster.

But how do you test your digital marketing plan? The entire digital landscape constantly changes. It’s only practical to learn as much as possible about it and discover which approach will help you reach your goal. So, here are a few testing strategies you can use when testing your marketing campaigns.

80/20 Concept

In general, most people allocate at least 80% of their team’s resources to tasks that are sure to be successful. Then, the remaining 20% of their resources focus on testing.

Testing is about attempting to try out new things. It’s an excellent opportunity to see which approach will work well with your current marketing strategy. For instance, if you’ve been using a particular method for weeks, consider trying a new ad unit and see if it’ll work.

The 80/20 concept is entirely customizable and up to you and your team. Depending on your needs and resources, it can either be 90/10, 70/30, or 60/40. However, the rule of thumb is to allocate your resources realistically toward the latest digital marketing innovations.

Use Social Media Platforms, especially Facebook

Although countless social media platforms are available, nothing beats Facebook at the top of the food chain. So, if you want to see how well your strategy performs, consider using Facebook and see how it goes.

Remember that Facebook only lets users upload six images for each ad. Also, it automatically optimizes your marketing campaign to display the best ad. Remember to test your ad rather than your target demographics. You must focus on testing different versions of an image and see which one resonates with your audience better.

Since Facebook typically has many active users, it offers instantaneous engagement. As a result, you can post this image an hour before a marketing meeting and come to that meeting equipped with valuable insight. Because Facebook has many active users, it provides excellent engagement. As a result, you can post this image an hour before a marketing meeting and come prepared with helpful information.

Enough Time

Running a marketing strategy requires sufficient time and budget to know if it’ll work. Typically, the more comprehensive your marketing strategy is, the longer you need to spend to see the results. Doing so allows you more time to set up the programs, formulate creative plans, properly track the strategy’s performance and see the results.

It will help if you remember that things can take longer than you initially planned since you’re trying something new. Also, this gives you enough time to set up the program, get creative, run the program, set up tracking, and see results. Having extra time also allows you to fix something if ever something unexpected comes up.

Giving the Project Enough Budget

For people testing a paid campaign, setting up a minimum amount allocated for each test is highly advisable to make it statistically significant. To ensure you can stay on your budget, consider using the minimum threshold to make a comparison.

Then, you can increase the budget as you go along. It’s essential to speak with the rest of the team to make a sound decision, especially regarding finances. Once you get everybody’s idea, you can finally set up a new budget to cover your expenses.

Set Your Goals and the Digital Marketing Tools to Use

Setting your goals is crucial, especially when testing your marketing strategy. So, whatever your primary goal is, you must ensure that you put your objectives effectively. One way to do that is by setting up Key Performance Indicators as a basis for your reports. Together with it are a couple of tools you need to gather the data.

For instance, various tools, such as SEMRush, contain the necessary features to help you measure your website’s performance and marketing strategy. These tools can determine the methods that work and what needs improvements.

Choose the Right Form of Media

The first step in testing your digital marketing strategy is choosing a suitable media form. The effectiveness of a campaign can be measured by the number of leads you receive from the campaign and the conversion rate.

Below are a few types of media that you can use to test your digital marketing strategy:

• Video
• Text
• Images

The most important thing about testing your strategy is to know what you are testing. You must define a clear objective and choose the appropriate media for your goals.

Different types of media have different strengths and weaknesses, so it is essential to ensure that you are using a suitable social media platform for your goal. For example, if you want to promote a product or service on social media, there are many different platforms like Facebook, Twitter, Instagram, etc.

A good test would be to compare the effectiveness of different marketing forms to determine which works best for your company. It will help you determine what content will work best on each platform and which type of posts will generate more engagement and leads.

Conclusion

Digital marketing is a powerful tool for businesses to market their products and services. But finding the right strategy that will work for your business can be challenging. Testing your digital marketing strategy is crucial to optimize your efforts and getting the desired results.

Also, conducting tests with small-scale projects can help you find out what works best for your business. This way, you won’t have to spend time and money on a strategy that won’t work. It’ll also ensure that you are using your budget in the best way possible and making the right decisions for your company.

Looking for an effective and powerful marketing strategy for your business? Feel free to schedule a call to hear how we can help you.

For many marketers, having the right tools is crucial to get the best ROI. These tools allow you to execute various marketing strategies properly and guarantee success. Even more, it helps you stay organized and even lets you make customizations when needed.

But which tools should you get for your digital marketing strategy? This content will discuss the necessary tools needed to perform your marketing campaigns. Let’s take a closer look at a few of them.

Best Digital Marketing Tools

MailChimp

MailChimp is a unique platform that gives users access to comprehensive email marketing and social advertising to automate digital marketing campaigns. It’s an effective tool for improving your strategies and monitoring the traffic it generates. It also allows users to access multiple integrations even with diverse SaaS companies.

MailChimp includes customizable and pre-built email automation, making reaching the user’s target market simple. But what makes MailChimp unique is that you can keep your brand in front of your customers’ minds by sending them happy birthday messages. You can even send them welcome automation and order notifications. It’s an effective way to create connections with your customers.

Google Analytics

Another one on the list is Google Analytics. It is an effective digital marketing tool that can provide you with data you can use when making various marketing decisions. Besides tracking your e-commerce business, you can also set goals to keep your company on track. Marketers can easily comprehend the directions to take with website modifications and changes by utilizing the numerous data insights from Google Analytics.

Another benefit of using Google Analytics is that it helps you understand your target audience comprehensively. You can get real-time updates about your website’s customers, including the pages they are currently exploring. It’s an excellent feature that you can use to make your landing page more engaging by providing your target demographic with a more intuitive experience.

Metric Watch

Metric Watch is an excellent alternative option if you want to track your website’s performance. Metrics Watch enables you to merge various data from your favorite marketing channels into a single file to create comprehensive reports that are automatically delivered via email. The information also has graphs and charts displayed in the email’s body for a cohesive data analysis.

This tool is highly advisable for companies who want to send comprehensive marketing reports to their clients to keep them up-to-date about the strategy’s performance. Also, agencies can use the preview feature to customize the reports before sending them to clients. They also have the option to add PPC markup and annotate reports together with their insights.

Sender

If you’re looking for a highly effective yet affordable SMS and email marketing tool, then Sender is the best way to go. The Sender app uses an intelligent automation system to improve your marketing while increasing sales with minimal effort. You can also use it to gather leads using popups and forms to get information from your target demographics.

You can send your prospects the most beautiful personalized emails without design or HTML understanding. It uses a drag-and-drop email builder feature with free templates to make your job easier while yielding better output. What’s great about it is that you can also use it to send SMS as part of your digital marketing strategy.

Asana

Asana is an excellent tool for team and task management. Although Slack is much more popular, Asana is gaining popularity because of its easy-to-use features. Many people even prefer Asana to Slack for team management and project management.

Asana also has a few agency collaboration templates you can use to get started. So if you find Slack lacking, you can always use Asana as an alternative.

Canva Business

Any marketing strategy wouldn’t be complete without images– and that’s where Canva Business comes into the picture. Canva is a well-known design tool that enables you to create effective marketing campaigns by creating visual content.

Using Canva is an excellent way to capture your audience’s interests on your blogs, social networks, or websites. Since most digital marketing strategies heavily rely on visual elements, having access to Canva Business allows you to create visually appealing images even with barely any image design experience.

MobileMonkey

MobileMonkey is an effective tool for building chatbots. Chatbots are conversational robots programmed to respond to messages within the web and mobile applications. These are primarily used to assist businesses in handling customer inquiries and support tickets.

Most people often regard chatbots as the company’s first line of support for customer management teams. Chatbots provide immediate help outside of business hours, eliminating customers’ need to wait for simple issues to be resolved.

Aside from managing customer interactions, chatbots also effectively handle cancellation and refund requests and gather customer feedback. You can also tweak your chatbot to make it appear more personalized.

Usersnap

While most businesses often rely on surveys to gather customer feedback, Usersnap provides its users with a full suite of tools for customers to communicate with product managers and designers. You can also use the info gathered to help change your business process.

What’s great about it is that Usersnap has a reasonable price. For only $19 per month (or $9 per month for yearly plans), two of your team members will get access to it, including unlimited responses from people who send feedback. You’ll also get access to screen recording apps and live chat.

SEMRush

SEMRush is an efficient tool for all SEO and content marketing needs. Although other tools offer the same features as SEMRush, SEMRush is the winner regarding content and SEO audits. It also has a competitive analysis feature and content optimization to monitor your strategy’s progress.

The premium plan costs $99 each month. But it’ll already give you access to all the tools you need regarding SEO. Although it can be expensive, it’s a great deal, especially if you have a lot of clients.

Conclusion

These are a few tools to consider when managing your digital marketing strategies. Using tools like these not only makes the process easier but it’ll gives you access to crucial information at the same time. So, take the time to check out these tools and see which ones will work for you!

Rather boost your business with the help of an expert? Feel free to schedule a free discovery call and let’s discuss how we can help!

A digital marketing strategy refers to a plan that aims to assist a company in achieving particular goals by using various curated online marketing channels to achieve its goals.

Running a digital marketing strategy without any plans is almost like exploring an area without a map– you’re bound to feel lost, leaving you frustrated without knowing your destination.

So, to help you formulate the right plan, here are a few factors you can consider when creating an effective digital marketing strategy.

Goal Setting

Setting the right goal is almost similar to creating an itinerary when you’re traveling– you need to establish your goals first so that you’ll know the steps to take to achieve your goals.

When creating your marketing objectives, you need to ensure that it’s linked to your company’s primary goals. For instance, if your brand’s primary goal is to increase its overall sales by 20%, your marketing goal should focus on generating more sales that will lead to your success.

So, whatever your goal may be, you must ensure that you’re carefully measuring your KPIs. Doing so will help you stay on track and meet your desired objectives.

Your Company’s Website

Your company’s website is essential when creating a solid online presence. Not only will it help you attract more customers, but it’ll also help generate better sales. To help increase your brand awareness, you need to ensure that your website remains informative, with a solid yet easy-to-navigate layout.

It’s also essential to monitor your competitors’ websites to get an idea of how they do things. Doing so increases your chances of understanding their marketing strategy and getting a few pointers. Building your credibility by adding references from reliable institutions and websites can help with boosting your brand awareness, too.

Remember that your website is a powerful tool for boosting your online branding. So, updating your content regularly while backing it with reliable information is essential to establish your expertise on the topic.

Online Branding

Your company logo, website design, and color scheme can affect your branding. So, creating cohesive branding encourage customers to choose your brand over competitors. So, if your brand needs to make the right impression, you can rebrand your company or present your brand in a new way through an advertising campaign.

One excellent example of powerful branding is Nike. Even without checking the name itself, you’ll already know their product just by looking at the logo. Their campaign, “Just Do It,” is so powerful that you’ll immediately know who the company is by reading it.

Branding is often overlooked in small businesses, but when you have a cohesive and powerful presence, your customers will certainly know that it’s you.

Video Marketing

Same with images, videos are slowly gaining steam in digital marketing. It has even become a crucial part of every successful marketing strategy. Fortunately, creating videos as part of your marketing strategy has always been challenging. Thanks to smartphones, cameras, and various video editing software, you can start creating videos as part of your strategy.

You can then embed the videos on your website or upload them to your social media accounts. Videos can easily demonstrate which products and services your company can provide – most people would rather watch a one-minute video than read a page of text.

SEO

SEO, otherwise known as Search Engine Optimization, is another factor you must consider when formulating your digital marketing strategy. It increases your website’s visibility on search engines such as Google.

When you have good SEO as part of your plan, you’ll immediately see your site at the top of every search engine’s results. At its most basic, SEO entails creating a content-rich website with well-optimized pages and many inbound links and social shares.

Remember that the internet is full of various sites and other competitors. So, expect the entire process to be highly challenging, especially when it comes to generating traffic. Formulating an effective SEO campaign can help you achieve high inquiries by boosting your online presence.

Social Media

The impact of social media in today’s society is unparalleled. So, when you formulate a plan, ensure that you include it as a part. There are a lot of avenues that you can choose from when including social media as part of your marketing campaign. That’s why choosing which will suit your needs is essential.

For instance, if you’re selling products that appeal to millennials, you must choose a social media avenue they most often use. There are many other factors to consider when choosing the right social media platform. Besides your target demographic, you should also consider the products or services you sell.

Key Performance Indicators (KPIs)

A digital marketing strategy is about reducing all speculations by using quantitative data and using it to build tactics or create educated estimates and approximations. As your marketing strategy progresses, you’ll soon start to gain more data, which you can use to refocus or tweak your efforts to utilize the results.

You can gather enough data from various resources, including using performance metrics from social media platforms, to understand how well your marketing strategy works. You can also use Google Analytics to understand further the traffic that reaches your website. Aside from giving you the site visitors’ demographics, it’ll also give you a better understanding of each webpage’s performance.

Conclusion

Understanding the basics of digital marketing can be taxing, especially for newcomers. Working with digital agencies provides various services that can help relieve the burden on marketing departments, particularly in medium to large businesses with a continuous flow of different tasks.

Digital marketing agencies offer various services that can help relieve the burden on overburdened marketing departments, particularly in medium to large businesses where the flow of different tasks is continuous.

Choosing the right digital marketing agency is an important process that you should not take lightly. If you are interested to discover what we can do for your business. Feel free to schedule a call with one of our experts.

9 Practical SEO Tips That eCommerce Businesses Should Know

Whether you’re running an eCommerce store or owns a large company, SEO plays a crucial role in achieving your business’s success.

Provided that only 20% of people read the entire content of your website, creating an effective digital strategy can take time and effort.

So, to help you create a compelling and strong online brand, here are a few tips to consider when getting your website at the top of every search engine site.

Target relevant keywords

People primarily use keywords to search for the information they need online. So, knowing how to use relevant keywords effectively can help you develop an SEO strategy that attracts your target market. Remember that primary keywords should be the main focus of all your content. So, you should ensure that the keywords you choose are relevant to your brand identity, including the products you sell or the services you provide.

Next, your secondary keywords should support the main topic. In most cases, secondary keywords are more granular than primary keywords, so strategically positioning them throughout the entire content is more manageable.

Check your website loading speed

Experts would agree that page speed is crucial in SEO. It affects the entire user’s experience, discouraging people from purchasing anything from your site. Most people often consider slow-loading sites to be potentially fraudulent and untrustworthy. That’s why it’s essential to ensure the load time is under 2 seconds to encourage visitors to check your website and increase sales. 

As businesses become more aware of the benefits of digital marketing, the demand for better loading speed has become crucial. So, if your website could be faster, there’s a huge probability that you’ll gain momentum over your competitors.

Ensure the quality of your content

If you want to attract your target market’s attention, you need to ensure that you only create original, quality content made to capture their interest. Producing original content shows your audience your point of view about particular topics, which shows that you’re an expert. At the same time, it’s also an effective way to make you relatable as you build a connection with them.

Ideally, your content should contain information that your audiences will find valuable. Creating comprehensive content can help show search engines that you’re a reliable source of information. Thus, making you an authority on the topic.

Learn proper optimization

Remember that your title and meta description will be the first things your target audience will see when searching online. Learning to create one can influence whether they’ll click or skip your web pages and read something else. That’s quite a lot of power for such a few words, so you must ensure that everything counts.

Typically, website hosts offer an easy way to change your webpage’s title and meta description. Here are a few tips that you need to consider when creating titles and meta descriptions:

• The page title must be between 30 and 60 characters.
• The meta description should be below 160 characters.
• Ensure to include the target keyword in both your title and meta description.
• Both the page title and the meta description should be unique and catchy.

Create backlinks strategically

When creating backlinks, you need to link them to high-authority websites. Doing so can increase your website’s authority and boost your SEO in the long run. But how do you know you’re choosing the right website to create backlinks?

Easy! Check out your competitors and see which websites they’re trying to create backlinks from to ensure that you’re on the right track. Many websites can help you monitor competitor sites by creating backlink profiles and comparing them to other websites. 

Use a combination of internal and external links

Both external and internal links can also help with your SEO digital marketing strategy, primarily regarding credibility, user experience, and crawlability. 

• Internal links are hyperlinks that direct site visitors to other web pages on your website. It’s an effective way of helping search engine crawlers to find your web content and encourage your readers to spend more time on your site. For instance, you can create internal links to articles related to the blog post that you’re writing about to encourage readers to get more information about the topic.

• External links are hyperlinks that direct users to websites unrelated to your company. You can use these hyperlinks to improve your content’s quality and boost your expertise as an expert in the field. When creating external links, you must ensure that you’re only getting them from credible websites to support your article.

Observe your competitors

Chances are, you and your competitors use similar SEO marketing strategies to rank on top. You can use this to your advantage by analyzing their websites and using the information you can get to generate better content.

Learn as much as possible about their website’s traffic source, including their top-performing web pages. You can also use various tools online to identify the keywords that might need to be added to your SEO plans.

Conduct regular website audits

Regular website audits can help ensure that your website is at its best at all times. Additionally, it’s also an excellent way to determine if there are any issues, broken links, or any other problem that might affect your site’s performance.

Is your webpage running slowly? You can consider checking the elements affecting your website’s load time. For instance, unnecessary plugins can slow the site’s load time, affecting its efficiency. You can address this problem by removing these plugins and rerunning the website.

Never stop learning

Digital marketing is a never-ending process. So, try your best to constantly learn about the most recent SEO marketing updates and see if you can apply them to your website. 

Fortunately, countless resources are available online to help you stay on track with the current digital marketing updates. So, give yourself time to learn about them to keep on top.

Conclusion

It would help you learn everything you can about SEO to ensure your website’s success. Knowing more than just the basics can produce the best results and help you stay ahead of the competition, no matter your skill level.

If you’re unsure where to start, you can always reach out to SEO experts to help you get on the right track. They can also help you formulate content strategies that boost your branding online.

Not sure where to start? Feel free to reach out to our team of experts for help via email, or schedule a free discovery call.